- 2009 NISSAN MAXIMA TRAPPED!
This is not a puzzle or a research study, but it definitely could be. Here are three similar looking sedans built on a single platform, each can be upgraded with options like leather, navigation, or trim packages. However, based on their respective prices and power ratings, most buyers would find themselves making a decision between only two: [...]
- GM 72-HOUR SALE
EXTRAVAGANZAWith the end of the month fast approaching, the GM 72-Hour Sale will soon see its final hour, but don’t trip over that pile of shoes by the door getting to the garage. What it should be called is the GM Fire Sale on Cars You Don’t Want or the GM Is Really Sorry We [...]
- HOW NISSAN WILL PROFIT FROM THE NEW GT-R
According to Motor Authority, Nissan has admitted that the new GT-R is an unprofitable model for the automaker. Considering that its self-proclaimed rival Porsche Turbo carries twice the price tag, the admission is not a big surprise. If you factor in the engineering and technology that has gone into powering the all-new GT-R’s physics-defying performance, [...]
- PROJECT LAUNCH @ UCLA
This project started as a research book for my B.A. in Design | Media Arts from UCLA. During that time I discovered a need for a more critical discussion of design and strategy within the automotive community. As a designer I am interested in product development as both brand strategy and experiential design. As an [...]
