This project started as a research book for my B.A. in Design | Media Arts from UCLA. During that time I discovered a need for a more critical discussion of design and strategy within the automotive community. As a designer I am interested in product development as both brand strategy and experiential design. As an enthusiast I just wish there were more great cars. By combining these passions into METAutomotive, I hope to generate a new genre of auto review focusing on what is in order to critique and help inform what could be. Over the next few weeks METAutomotive will be generating a significant amount of content to publish together with a public campaign. A special thanks to Benjamin, Henri, Alan, J. Carpenter, Sean, Rob, Brittney, and Mom for their support.
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